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"a big productivity booster helping cut down work time from 80 hours a week to 50 hours - that’s 30 hours gained to invest in other areas of my life."

Deepak Dutt, CEO @ Zighra
Investor & Forbes Contributor  

Where he was... 

Even though we raised 7-figure funding round with investors across Canada, the US, and the UK, hit a 700% growth that led to profitability, and 7 granted US patents with over 100 citations from big tech companies (including Google, Paypal, Microsoft, and Square) something seemed to be missing. 

From the outside, it looked like things were going quite well and that I had things figured out. This was far from the truth. I worked over 80 hours a week and always seemed to be in fire-fighting mode, going from country to country and from customer to customer. 


I was always used to saying ‘Yes’ to every opportunity that came my way, which resulted in spreading myself too thin. Running from opportunity to opportunity, my productivity and performance took a huge hit.

The acceleration was missing that sense of urgency. Since we were working with enterprise customers, the sales cycle was long. We were building out too many features, directing constant changes for the team, and constant task prioritization/re-prioritization, which led to missed engineering deadlines and milestones.

Even though I had really busy days, there was this feeling of not having accomplished much real productive work.Plus, procrastination was leading to too much work to pile up, causing me to work longer hours to catch up.


This resulted in me spending time working in the evenings constantly trying to catch up, which ate into my time with my family. The guilt of not spending enough time with my family was causing an inner disturbance, adding to the stress. Since the start of the pandemic, I was spending 22 hours and sometimes all 24 hours indoors with little or no movement.

Where he is now. 

Through a science-based process, I now gained much better clarity on my short-term goals and really focus on the things that are consequential to directly impact productivity and performance. The biggest gain has been the ability to decide what to focus on and what not to do in the short/medium term. The ability to say ‘No’ to certain activities has helped a lot with reducing stress from dealing with too much work. Deciding and prioritizing things to work/focus on has been a big productivity booster helping cut down work time from 80 hours a week to 50 hours - that’s 30 hours gained to invest in other areas of my life. 

My quality of sleep has increased when compared to before, I would often wake up in the morning not feeling well-rested. Now my evenings are planned to get the best sleep possible, allowing my brain to function at its peak the next day. I have been getting more sleep, almost 7 hours every day. My routine is consistent, including on evenings and weekends. This systemized approach to obtaining consistent quality sleep has further helped in getting through the work at hand faster, reducing stress, and freeing up time to take care of my health and family.

By working with Optimyzed Brain, I used science to design a personalized performance system that resulted in a real booster both psychologically and physically. Now, my lifestyle has been completely restructured. I have focused time dedicated to inventions and coming up with creative solutions to technical challenges or new ways of customer acquisition. Armed with the satisfaction of having accomplished something substantial, I get on with the rest of my day. 

The changes I made at a personal level in optimizing my brain were having quite a positive impact on the overall performance of my company and specifically the team. By clearly prioritizing what to focus on and saying ‘No’ to things and opportunities that did not significantly move the needle, helped the team move faster on what matters most at that time to produce consequential results. The team now follows a ruthless prioritization paradigm in executing on the roadmap and celebrates a culture of saying ‘No’.

"Instead of running after all opportunities, Optimyzed Brain helps founders & executives save years of time." -Deepak

If you are a company executive, founder of a startup, or already in a scaleup mode, I hope that you too will choose to prioritize investing in your brain health and optimize it for both performance and overall wellbeing. Their science-based brain optimization system is specifically targeted to help founders & executives who want to really find and hone their edge, to get into the high-performance zone, lead and build a truly consequential company by finding and reaching their zone to be highly productive; building and running high-performance teams that can help you in your mission; find the best-fit customers that love your products; and, balance work and family life without the stress or guilt. 

Customer Testimonials. As with any self-growth program, your results may vary from these customer testimonials.  The testimonials used are of actual clients and of the results they personally achieved. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results. Your results will be based on many variables, such as your level of effort, personal qualities, knowledge, skills, and a range of other biological factors. Since these factors differ for each individual, we cannot guarantee your success, or results nor are we responsible for your success or failure. Optimyzed Brain is not an overnight transformation. It takes time, effort, and dedication to optimize your brain and while we - and the customers shown - believe Optimyzed Brain gives you incredible and comprehensive guidance, ultimately, you do have to take action.

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