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"the process of brain optimization, gave me the tools and techniques to upgrade my sleep, nutrition, work schedule, mindset and leadership"

Sugeevan Shanmuganathan CEO @ Dunya Habitats

Where he was... 

It’s Sugeevan Shanmuganathan here, the CEO and co-founder of Dunya Habitats. At Dunya, we provide modular, flat pack, hydroponics habitats that can grow produce in any climate around the world.

My four-year personal journey as a founder of a hardware-software agritech startup had me feeling stressed and tired. My schedule was all over the place. I was sleeping only 4 hours a day.


I was apprehensive about making decisions.  I was worried about making the wrong one, this being my first startup.  We were bootstrapping, and the smallest error could mean having no funding for the future.


However, I realized that this is a detrimental way of thinking; always worrying and not making a choice. Sometimes no matter what choices you make, there will always be a hill to climb. Every decision made is a decision into the future. Hesitation keeps you anchored in the past.

I do not think I could have continued on like I had pre-bootcamp. My time was not very optimized and I was always running from one thing to another. Not working effectively took a toll on my mental health. Always being stressed out, and feeling disorganized was not a good feeling.

To change this mindset and behaviours that were detrimental to my own health and growth of Dunya Habitats, I decided to invest time and money in enhancing my brain. 

Where he is now. 

Performance Efficiency: make the most efficient use of my time by creating a schedule. Which has allowed me to increase my productivity and performance.


By creating a schedule based on when my brain is more active vs when it is less - I’ve been able to be more efficient with my time. This allowed me to optimize my work schedule, which also allowed me to have time for myself outside of work as well.

Decision Making Efficiency: really being able to make those decisions that I have been putting off for a while, in fear of making the wrong one. I changed my perception and attitude to see every decision is just a step forward, even if it turns out not to work. This bootcamp allowed me to make the decision that eventually led to our first paying client in Canada [after 4 years of building]. 

If it wasn’t for learning to upgrade my psychology in the Brain Optimization Bootcamp, I would have kept on “perfecting” the product and delayed accepting customers until I thought that I was ready. But the brain optimization program made me understand that this is an iterative process.  So, I made the decision to close the deal with the early adopters. This was a breath of fresh air, to see that validation through our first sale. And our customer understood that they were at the forefront of what was possible for them.  

Optimizing Nutrition: becoming conscious about my eating habits and when I eat. I realized my eating patterns were erratic and not healthy. Always opting for fast food left me tired and with limited energy.


Optimizing my eating habits by choosing brain foods, and eating healthy has given me that extra boost especially towards the end of the work day.

Improved Sleep: The learnings from the Brain Optimization Bootcamp have improved my sleep schedule. Before, I would be awake into the early hours - stuck and apprehensive of the day to come. Through the brain optimization program I created a steady sleep schedule which goes a long way in how efficient my days can be.

Enhanced Mental Clarity: I always had in my mind the vision for Dunya Habitats. But I was always second-guessing myself. I felt a huge responsibility knowing which direction to take and whether it was the right one or not.


I feel now having gone through the Brain Optimization Bootcamp not only do I have better mental clarity, but also am less worried about making mistakes. My confidence in how I lead the company has seen a significant boost. You only sink, if you stop swimming. 

As CEO and founder of Dunya Habitat, the process of brain optimization, gave me the tools and techniques to upgrade my sleep, nutrition, work schedule, mindset and leadership which all contributed to securing our first paying customer.  

"Go for it! The learnings in the Brain Optimization Bootcamp will teach you to not only work better but live better."


Optimyzed Brain would be beneficial for anyone who are business owners and startup founders... really anyone who owns a business regardless of what stage they are and feels that they are not performing the best they could be, but not sure why. The bootcamp will allow you to fine tune your brain and do your greatest work.

Go for it! The learnings in the Brain Optimization Bootcamp will teach you to not only work better but live better. The bootcamp isn't just about making you more efficient at working, but also living a healthier lifestyle. Creating that work/life balance that many struggle to find, especially during these difficult times.

Customer Testimonials. As with any self-growth program, your results may vary from these customer testimonials.  The testimonials used are of actual clients and of the results they personally achieved. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results. Your results will be based on many variables, such as your level of effort, personal qualities, knowledge, skills, and a range of other biological factors. Since these factors differ for each individual, we cannot guarantee your success, or results nor are we responsible for your success or failure. Optimyzed Brain is not an overnight transformation. It takes time, effort, and dedication to optimize your brain and while we - and the customers shown - believe Optimyzed Brain gives you incredible and comprehensive guidance, ultimately, you do have to take action.

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