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"I went from working 50hr / week to just 30hrs...I no longer worry about the things I have to get done and don’t constantly push for more productivity. I’ve maximized the time I have, prioritized the important goals for the week, and know what outcomes will be achieved. "

Bill Verbakel, Owner @ B2B Dog Training

Where he was... 

Starting a business in a pandemic comes with its own set of challenges and one of those was that it forced us to move entirely online to continue running and growing our business. 

With a never-ending list of tasks to complete, it was a challenge to know what to focus on next. I struggled to make decisive decisions and lacked clarity & focus in my business. I would work between 40-50 hours per week and was drained from the mental demand of wearing so many hats as a small business founder.


From website design, marketing, social media, sales calls and follow-ups, not to mention fulfillment with existing clients, the workload was endless and I found it challenging to know what to work on next. 

Aside from building my small business, B2B Dog Training & Your Family Dog Trainer, I am a husband and father of 5 kids ranging in age from 18yrs old to 5 yrs old. Plus, we have a 3-year-old Golden Doodle named Jersey and our family fosters dogs for a local rescue. 

Where he is now. 

Decision-Making Efficiency: Before it would take me weeks to make a decision. I would consider the decision at hand, then decide, but almost always second guess the decision. The impact of this was that I couldn’t focus on what to do next, or feel good about the decisions I was making. The cost to my business when I would take weeks to make critical decisions is unimaginable


Throughout working with Optimyzed Brain, I was able to cut down the decision-making process to within days WITHOUT second guessing myself and therefore allowing me to move forward and prioritize what tasks should be completed to support the decisions and further actions. 


In real terms, I recently pivoted my business to start a board & train service. This requires acquiring a physical space and securing a capital loan. I had a single meeting with my advisor and then executed my decision. I started with projection planning and set subsequent meetings with realtors and banks. This decision happened in a matter of hours. Prior to working with Optimyzed Brain, I would have spent a few weeks second-guessing the decision itself, which would have delayed getting subsequent meetings set up.

Increased Focus and Concentration: One of the biggest measurable differences would be my ability to focus on a given task WITHOUT distraction. Just ‘get it done’ effectively and efficiently.

Prior to joining Optimyzed Brain, I would be distracted often. Sometimes it's an email, a text message, or a noise outside. Other times it was notifications from Facebook or other software systems. This had me on a loop of becoming unfocused to the point where I wouldn’t be able to work uninterrupted without distraction or my mind wandering for more than 15 mins or so.  

Since increasing my brain performance, I have learned how to utilize the tools and techniques to stay focused and on task for up to 90 min straight! That’s a 500% increase in concentration.


A practical example would be when working on creating social media posts. Before, it would take approx. 1 hour per post (4 hours for 4 posts) because of distractions. It would also typically be broken up over multiple days because of competing priorities. Now, with the focus and clarity I’ve gained I complete 4 posts in 1.5 hours)

I no longer worry about the things I have to get done and don’t constantly push for more productivity. I’ve maximized the time I have, prioritized the important goals for the week, and know what outcomes will be achieved. This releases the feelings of guilt and allows me to actually ENJOY the time I’ve freed up by being more focused & concentrated! 

Efficiency and Effectiveness: The main way this increase in efficiency has shown up in my daily life is that I get A LOT more done in way less time. Where I used to work 50 hours per week, starting early and finishing late, often working into the evening. I now work about 6 hours per day (30 hours per week). This means that I get to prioritize self-care, exercise, and family time because I've recovered time through being efficient.


Contrast this with before, where work would be used as an excuse to NOT spend time with family. I would see the kids briefly before they left for school in the morning and would have dinner together (most nights). But there was little time for real connection. 

Before, I would work out 3 days a week, usually stopping work mid-day to get a short 20 min workout in. This was inconsistent and while it was a step in the right direction, it wasn’t to the level I wanted. I didn’t have time, or the energy to do more. I now spend up to 90min 5 days a week exercising and it plays a vital role in how I arrange my schedule. 

 "Optimyzed Brain is a place to be transformed. Optimyzed Brain is for people who want to give themselves the gift of a fresh start and a new outlook on life and business." - Bill 

At the end of the day, the cost to my health, my family life and the business would have been significant. Without the increase in productivity over a shorter period of time I wouldn’t have the time to workout for 60-90 minutes everyday, which means my physical body would continue to deteriorate affecting not only my health but my ability to perform mental tasks with clarity. 

My family would have become a secondary focus to making the business work. It’s too easy to use work as an excuse for not spending enough quality time with family. My younger kids especially need the time and attention to ensure they grow up seeing what a healthy work/life balance ACTUALLY looks like. Instead of having a dad who uses work as a reason to be away too much, I get to demonstrate how through intentional actions and dedication to focus they get to have more of me.

Optimyzed Brain is for executives, founders, and entrepreneurs who are tired of feeling guilty for what they haven’t done. Who are drained from months or even years of overworking. It is for those people who have a vision and passion to create something amazing in the world, but feel stuck in the day-to-day. Optimyzed Brain is a place to be transformed. This is for people who are ready to realize change, who can humble themselves to learn and step out of their comfort zone. Optimyzed Brain is for people who want to give themselves the gift of a fresh start and a new outlook on life and business.

Customer Testimonials. As with any self-growth program, your results may vary from these customer testimonials.  The testimonials used are of actual clients and of the results they personally achieved. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results. Your results will be based on many variables, such as your level of effort, personal qualities, knowledge, skills, and a range of other biological factors. Since these factors differ for each individual, we cannot guarantee your success, or results nor are we responsible for your success or failure. Optimyzed Brain is not an overnight transformation. It takes time, effort, and dedication to optimize your brain and while we - and the customers shown - believe Optimyzed Brain gives you incredible and comprehensive guidance, ultimately, you do have to take action.

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